Get the right audience
First on our list was identifying and partnering with influencers who could speak directly to Surfshark’s key strengths.
Whether it was keeping data safe on the go, bypassing those annoying geo-blocks, or simply ensuring online privacy, we made sure each message was laser-focused on what really matters to the audience.
Broadening the reach
We expanded our reach by working with influencers in unexpected categories like pop culture reviews, movies, investigative journalism and even conspiracy theories.
The goal was to keep Surfshark relevant and engaging, no matter where the conversation was happening.
part of the story
Our content strategy was all about integration—making sure Surfshark wasn’t just another sponsor, but a key part of the story. For instance, Vrije Vogels on YouTube didn’t just mention Surfshark; they made it a crucial part of their narrative on secure and unrestricted internet use.
Meanwhile, on Instagram, gretagalli_tech used her platform to demonstrate Surfshark’s benefits through an engaging reel, complete with an easy-to-use subscription link.
Biting into success
Our efforts translated into tangible results. By partnering with 500 influencers, we rolled out 1,000 engaging integrations on YouTube and Instagram.
These campaigns not only raised awareness but also converted viewers into dedicated Surfshark users, solidifying its footprint across Europe.