The First Move
To kick things off, our first move was to drive a wave of (new) players with standout creatives. By tapping into a wide range of influencers, Match Masters claimed the top spot on the App Store and Google Play in the EU during our campaigns.
Keeping the Momentum
After we saw that initial success, we knew it was time to fine-tune our approach. We dug into the data and kept the influencers who performed best, making sure they stayed on board for the long haul.
But we didn’t stop there. Once we got that first wave of interest, we shifted gears to YouTube, rolling out some creative, multi-segment videos that were a hit. We also switched up our creative strategy to keep our players engaged and excited.
Going Pro
Having delivered hundreds of thousands of new players—some of whom became serious Match Masters pros—we recognized the need for content tailored specifically for them.
So, we kicked off a pro gaming content campaign, which culminated in the first-ever live Match Masters event in Southeast Europe.