0

Domino Dreams

Creating over 400 pieces of content. 🔥

The Domino Dreams campaign has been active since November, albeit a brief journey. In this regard, following our previous successes, we have started off on a high note by reuniting with more than 200 of our top influencers. It reached as far as Italy, France, the Balkan region, Poland and Romania in drawing upon various audiences and cultures.
Client:
SuperPlay
Product:
Domino Dreams
Territory:
Europe
Platform:
YouTube// Instagram// Twitch// Telegram// Discord//
Play video
campaign highlights & results
influencers
200
activations
400
countries
10
The test
We experimented with different methods to find the best one. With Instagram, we also created Telegram and Discord groups for direct engagement.
The creators initiated a challenge where they asked people who downloaded the game to join their groups encouraging communication between fans and creators.
Learning and adapting
With insights from our Dice Dreams campaign, we set the bar even higher for Domino Dreams. Fresh strategies were rolled out, taking full advantage of our strong presence on Twitch and YouTube.
We amped up fan engagement through Discord and Telegram, diving into the live stream scene and collaborating with creators from all corners. Big names like Edoardo Tavassi, Panda Gaming, and LaPovestiCuJimmy joined the party, helping us push boundaries and explore new opportunities.