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Published 12-09-2024
Author rise2

Guilty Pleasures: How Marketers Use Guilt to Drive Action

One such platform for streaming games is Facebook Gaming. Users can make and watch gaming content within the main app and platform, similar to Twitch and YouTube Gaming.

Gaming marketing is an excellent starting point for connecting with players and establishing a solid online following. It is great for reaching more people and showing off your playing skills, but it is not only about getting followers. Alright, let us jump into the platform’s key features.

TABLE OF CONTENT
  1. Getting Started With Facebook Gaming: Essential Requirements and Setup Guide
  2. Unlocking the Marketing Power: Features of Your Facebook Gaming Creator Account
  3. Setting up Your Gaming Stream Platform in Simple Steps
  4. Connecting Through Marketing Content: Following Streamers on Facebook Gaming
  5. Following Your Favorite Games on Facebook Gaming
  6. Facebook Gaming Essentials: Core Functions for Gamers

Key Features and Benefits

In the same vein as Twitch and YouTube Gaming, Facebook Gaming allows users to broadcast various video plays. You can make and consider gaming content without ever leaving the Facebook platform or mobile app. The platform has the following important features:

Video Game Center

You can easily find your preferred app on this hub, which collects all video games—live and pre-recorded—in one location. Facebook has a feature called Facebook Live that you may use to broadcast your gaming sessions.

Tournaments

Participate in pre-made tournaments or start your own using Gaming. Arrange tournaments in advance and compete against other players from all over the globe on a set date and time. Current competitions are also available for you to join.

Have fun playing sports

No matter where your pals are, you can still play their events on Facebook. The platform offers a powerful search function to locate popular interactive activities such as Words with Friends and Uno.

streaming esports

The live esports area is a notable element. Locate the “Live Esports” section on the left sidebar to observe current esports activities.

Getting Started With Facebook Gaming: Essential Requirements and Setup Guide

To dive into Facebook Gaming, you’ve gotta have a Facebook marketing account first. If you’re itching to broadcast your console, you’ll also need an influencer account Page.

Getting your own marketing account up and running is pretty straightforward. Just link it to your existing account. Once that’s sorted, head over to the Video Creators page. Here’s a quick rundown:

  1. Log in with your personal Facebook account.
  2. Hit “Create”.Choose “Page” from the options.
  3. Give your influencer account page a catchy title.
  4. Select “Gaming Video Creator” for the category.
  5. Then, finish up by adding an avatar and a cover image and hit publish.
Free access: gaming creators research
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Unlocking the Marketing Power: Features of Your Facebook Gaming Creator Account

Just imagine your typical Facebook profile with a few extra bells and whistles added to it—that is the Creator marketing account. There are a lot more marketing features, which may be intimidating at first, but it also gives you more freedom to personalize it to your liking.
It does, in fact, resemble standard Facebook marketing account pages to some extent.

“reliable, component and proactive. the best team to work with withouth doubt.” georghios strouthos
regional product margeting manager — wargaming

However, the Spotlight block is when things start to get interesting. There, you can prominently display your five most popular video plays. The best part is that you can use your Gaming profile to upload videos from any kind of platform. Twitch does not provide that functionality. One more cool thing? You may avoid the trouble of setting up multiple Discord servers by connecting your Facebook Groups account to your page.

Once you have gotten a feel for the interface, we can jump into creating your very first Gaming stream.

FAQ
Find an answer for your question.
What makes ARCH. different from other influencer agencies?
At ARCH., we don’t just stop at impressions and engagement—we’re all about influencer performance marketing. We’re laser-focused on delivering tangible results that matter. Every campaign we run is designed with ROI in mind, optimizing for key metrics like installs, CPI, retention, ROAS, and sales. While others may chase likes and shares, we’re here to drive real growth and measurable success for your brand.
Is there a minimum budget to run a campaign?
Yes, the minimum budget to run a campaign with us is $10,000. But here’s the thing—it’s not the be-all and end-all. Our focus is on building long-term relationships with our clients. So, before we talk numbers, we’re more interested in making sure we’re a perfect fit for each other.
Do you manage exclusive influencers?
Nope, we don’t play that game. ARCH. is all about being neutral and working for you, the client. We’re not tied down to any exclusive talent, which means we’re free to handpick the best influencers for your brand. No favorites, no bias—just the perfect match to make your campaign shine.
Which markets do you cover?
We’ve got the world covered—literally. ARCH. is a global influencer marketing agency with a team that speaks over 10 languages. We’re everywhere you need us to be, from North and South America to Europe, MENA, CIS, and Australia. Wherever your audience is, we’re there too.
What platforms do you use for campaigns?
We’re all about results, so we don’t play favorites with platforms. ARCH. is platform-agnostic, meaning we’ll go wherever your audience is. Our campaigns cover all the big names—YouTube, Instagram, TikTok, Twitch, Facebook—and we’re all over Discord, Telegram, and Kick too. Always on the lookout for the next big thing, we’re ready to test new platforms to keep the results rolling in.
How do you choose influencers for my campaign?
With over 4,000 influencers under our belt and thousands more negotiated over the past 5 years, we’ve built an internal database of tried-and-true talent. But we don’t stop there. We also use top-notch industry tools to scout and vet new influencers who are a perfect match for your audience. It’s all about finding the right fit to make your campaign shine.
What is the pricing structure for your services?
Our pricing is simple: we take a percentage of the campaign budget as our fee. We offer a range of campaign types, from standard fixed-price campaigns to performance-based ones, like CPI campaigns, and even hybrid deals that give you the best of both worlds. Whatever your campaign needs, we’ve got a pricing structure that fits.
How to get started with a campaign?
Just reach out to us via the Contact page, let us know what you’re looking for, and we’ll get back to you within 1 business day. We’re ready to roll!
What is the campaign process and timeline?
Once you give us the green light, we’ll need 1-4 weeks to get everything set up, depending on the size of your campaign.
How do you measure campaign success?
We track everything by integrating with your systems (like AppsFlyer) or working with the stats you provide, so we can keep optimizing and delivering top-notch results. Your KPIs are our KPIs.
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